Job Description
Zerynth is looking for a Marketing Intern focused on editing and maintaining the website and the blog. The Marketing Intern will work closely with the Marketing Team on outbound/inbound lead generation campaigns, on communication and social media channels. He/she also will support the Team by organizing initial calls, setting appointments, and qualifying leads. This exciting opportunity will have a direct impact on the growth of Zerynth’s visibility.
Primary Job Responsibilities
- Maintain web contents editing the pages on Zerynth website with the usage of the CMS Wordpress
- Support in the content creation for the blog, social media channels and keep the media updated
- Monitor comments and posts on social media
- Monitor competitors on websites and social media
- Be involved on SEO tasks and monitor position on selected keywords
- Support the reporting using Google Analytics and Google Data Studio
- Collaborate on the organization of webinars or other events
- Segment the Market: identify and search industries, companies and contacts (using the tools Report Aziende, Linkedin Sales Navigator or other database)
- Run email campaigns to generate new leads on the target segments identified
- Write effective emails with the goal to convert contacts into leads
- Support Sales Team making outbound/inbound calls to generate qualified leads and schedule appointments
- Support the Marketing Team to implement marketing strategies
- Update the CRM with detailed notes of activities and results
- Update and cleanup the database of contacts
- Collaborate with the Marketing Team on the organization of webinars or other events
Desired Skills and Qualifications
- Training in Economics, Marketing or other related fields (some background or training in digital marketing or lead generation will also be considered)
- Excellent Italian and English communication skills, both written and verbal
- Experience using social media
- Experience with Google tools
- Experience in social selling tools like LinkedIn
- Experience on Wordpress
- Ability to plan activities and prioritize
- Ability to work as an individual and as part of a team
- Ability to work in a fast-moving and challenging environment
- Ability to work as an individual and as part of a team
- Ability to measure KPIs and to report
- Passion in Photography
- Passion on the sales cycle, from prospecting to closing a deal
- Passion in create commitment and trust with a customer
- Proactivity, precision and reliability
- Passionate about technology and innovation
- Physical presence in Pisa (Italy) offices
This is a position advertised across many European countries, but the location is Pisa, Italy. Our preference is for those with a valid working visa or a permanent residence in Italy or, for any candidate holding a European Passport. All communication and resumes must be submitted in English.
